From Kerrygold to Olive Oil: Europe’s Exports Under Fire

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Europe’s cherished exports, from Irish Kerrygold butter to Spanish and Italian olive oil, are squarely under fire as Donald Trump threatens a 17% tariff on food and farm produce. This proposed duty, emerging from talks in Washington, would impact a wide range of popular European goods that are major sellers in the US market, including Belgian chocolate.

The stark warning was reportedly delivered to EU trade commissioner Maroš Šefčovič during his meeting with US Treasury Secretary Scott Bessent and other key officials. This underscores Trump’s consistent “aggressive negotiating position” as he seeks to extract concessions from the EU, which he once described as “nastier” than China when it came to trade.

Despite the escalating tensions, the European Union maintains a preference for a negotiated solution, with spokesperson Olof Gill confirming ongoing progress towards an agreement in principle. However, the EU has also made it clear that it is preparing for a potential trade war, with retaliatory duties on various US products, including Bourbon and Boeing 747s, if an amicable resolution isn’t reached before the upcoming deadline.

This latest tariff threat is consistent with Trump’s broader strategy, as he plans to send letters to approximately a dozen countries, imposing permanent tariffs of up to 70% after his self-imposed July 9 deadline for trade deals. European Commission President Ursula von der Leyen highlighted the difficulty of securing a comprehensive deal within the tight timeframe, instead aiming for a high-level framework agreement. The EU is also seeking immediate tariff relief for critical sectors, particularly the auto industry, which currently faces a substantial 27.5% US tariff.

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